The "Welcome to Silent Hill" sign is a recurring motif within the Silent Hill series, and is usually present whenever someone, such as the games' protagonists, first arrives in Silent Hill. Even if they find themselves transported there by mysterious means, it's not uncommon for them to find themselves located near the sign.
The sign is more similar to large tourism signs that advertise the town to people who may be passing through, as well as being the official entrance to the town. It is written on a large, arched backing board with two spotlights above it. It is extremely large in size and stands on two tall support beams, towering well over a human. It is with some irony that the sign has an eerie, almost intimidating and somewhat unwelcoming feel about it. It can be speculated that the sign has been changed over the years, or that there are various signs located in different places.
- Silent Hill: The Arcade (2007) - It is shown in the introduction.
- Silent Hill: Homecoming (2008) - Alex Shepherd comes to in the streets of Silent Hill, not far from the welcome sign.
- Silent Hill: Book of Memories (2012) - Shown in the Joke ending.
- Silent Hill: Revelation (2012) - Shown when Heather Mason enters the town, as well as when she and Vincent Cooper leave.
Shepherd's Glen sign
A similar sign is seen to welcome visitors to the small town of Shepherd's Glen. Like the sign found in Silent Hill, it proclaims Welcome to Shepherd's Glen, with the second line of text reading Where Family Comes First, most likely a tongue-in-cheek reference to the events that make up a large portion of the town's history.
- In Origins, the sign says "Welcome to Silent Hill" when Travis enters the town, but once the camera shows the other face of the sign, it only indicates "Silent Hill" (instead of "Now Leaving Silent Hill," for example). This peculiar lack of a preface could mean that it's easier to enter Silent Hill than it is to leave it.
- In Silent Hill: Revelation, the back of the sign says "You Are Now Leaving Silent Hill".
- The welcome sign is shown in the E3 2010 trailer for Silent Hill: Downpour, yet it does not appear in the actual game. Perhaps this is because of how Murphy Pendleton enters Silent Hill after going through the mines of Devil's Pit where as in the trailer Murphy is seen running down a road passing the sign into town trying to evade the police.
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